Our Vision
As NovaGroup, we believe in providing business development tools dedicated to different channels to create efficient and win/win relationships. Along solid supply, we emphasize training and monitoring of the market for the brands we represent. We trust in both up to date technology and our experienced people in doing so. With the key technology and strong teams already in place, we have achieved a lot in short time and we aim to be the leading distributor in Turkey in what we do very soon.
Nova Group has a strong position within the hair products distribution in Turkey.Our company is currently operating in various segmentations from high end professional hair care to luxury, niche and selective cosmetics beauty products distribution, all supported by a strong and centralized logistics capacity covering all the Turkish territory.
Over the years, our passion for beauty led us to establish strong relationships with our suppliers and the trade. This strong reputation allows us to represent our prestigious brands on adequate channels with added value.
About
Tayfun Çimen Ergut Saka
Founder & Partner
Tayfun Çimen Ergut is one of the leading figures in the Turkish cosmetics scene.
She has been shareholder of cosmetics giants in the last 30 years.
In the past she represented brands such as Hermes, Dolce Gabbana, Gucci, Hugo Boss, Bvlgari, Kenzo, Versace, Lacoste, Escada, Carolina Herrera, Paco Rabanne, Prada, Rochas, YSL Cosmetics. Lierac, Neutrogena (before J&J) skin care brands. Revlon, Orlane, Dolce Gabbana make-up color cosmetics … and many more.
Tayfun Çimen Ergut is a veteran of the Turkish cosmetics and fragrance market and with the brands she introduced, she has always lead the market in the past.
She is the nephew of the first Minister of Treasury of the modern Turkish Republic and later Prime Minister, Hasan Saka.
As one of the first fragrance and cosmetics importers of the country, Ms. Ergut has been representing prestige and luxury brands in the Turkish market for the last 30 years.
Having extensive knowledge and experience in each level of the sector, Ms. Ergut developed a strong vision and market experience. With her investment in Human Resources and trust relationship with the stakeholders she created many successful business relations throughout her professional life.
In addition to her success in business life, her colorful personality attracts attention of the media and society as well. Occasionally, she shares her life experiences and vision through interviews she gives.
Ms. Ergut is now continuing her activities with global brands under the roof of
Nova Hair Group.
MEHMET ERGUT
Founder & Partner
Mehmet Ergut has been working in the Turkish beauty industry for more than 15 years.
After graduating from Sankt Georg Austrian High School and Istanbul Technical University with a degree in Mechanical Engineering, he completed his studies with an MBA in Management Information Systems in Baruch College, Zicklin School of Business, New York.
After returning to Turkey in 2003, he worked as the managing partner of Infotek Software Company providing consulting services for Microsoft Business Solutions. Afterwards, in 2008 he has joined the family cosmetics distribution company, Saka Kozmetik; where he worked as a General Manager. The company was Turkish exclusive distributor for P&G luxury and premium fragrances brands (Dolce Gabbana, Gucci, Hugo Boss, Escada, Lacoste), Puig brands (Carolina Herrera, Paco Rabbane, Prada) and Lierac Skin Care.
After Saka Kozmetik, Mehmet joined BeautyCareGroup as the General Manager for the company which was exclusive distributor for Revlon, American Crew, Olaplex pro brands.
Mehmet Ergut has professional training and more than 15 years of experience in all the aspects of the beauty distribution business.
