Our Strategy
Our strategy for distributing luxury hair care products across Turkey focuses on establishing a nationwide presence through efficient regional connections, tailored education programs for professional stylists and retailers, and a dedicated, well-trained sales team. We prioritize deep market connections, collaborating with salons, and industry leaders to foster loyalty and trust. Through innovative marketing campaigns, in-salon branding, and digital tools, we ensure high visibility and seamless access to our products. Our commitment to sustainability, customer-centric rewards programs, and continuous market research positions us as the premier partner for professional hair salons and retailers, delivering unparalleled quality and service.
MARKETING
Nova Hair Group combines more than 35 years of experience in traditional marketing with strong experience in modern marketing practices. This way we create a unique environment for our brands where conveyed messages are clearly heard in multiple channels and age groups. We have a strong presence in digital marketing and social media platforms, pinpointing our target audience to initiate customer loyalty. Nova Hair Group, which emphasizes brand visibility with influencer collaborations and visual content, also reinforces its position in the market by organizing campaigns and promotions in line with industry trends. Furthermore, by focusing on customer experience, providing personalized services and recommendations, we strengthen the trust in our brands.
EDUCATION
Nova Hair Group places great importance on education and development to maintain its leadership in the industry. The company continuously enhances the skills and knowledge of its employees and partners, ensuring they stay up-to-date with the latest industry trends and best practices. Through professional training programs, seminars, and workshops, Nova Hair Group provides comprehensive education in both technical skills and customer service. Additionally, the company collaborates with external experts to keep its team informed about the latest trends and innovations. By prioritizing education, Nova Hair Group aims to improve both internal and external customer satisfaction while striving for sustainable success.
PR
Nova Hair Group strengthens its leadership in the industry through various public relations strategies and activities. The company enhances its visibility by engaging in media relations, press releases, and event organization. It also aims to reach a wide audience through collaborations with influencers and campaigns featuring well-known personalities. Additionally, Nova Hair Group reinforces its reputation by participating in social responsibility projects and community engagement initiatives. These PR activities play a crucial role in enhancing the company’s image, building customer trust, and fostering brand loyalty.
SOCIAL MEDIA
Nova Hair Group actively engages in social media to connect with its audience and promote its brands. The company utilizes platforms like Instagram, Facebook and Twitter to share product updates, beauty tips, and customer success stories. Through engaging content such as tutorials, behind-the-scenes looks, and influencer partnerships; Nova Hair Group creates an interactive experience for its followers. The company also runs targeted campaigns, contests, and promotions to increase engagement and expand its online presence. By maintaining a consistent and engaging social media presence, Nova Hair Group strengthens its relationship with customers and stays connected to current trends.